Orlando, FL – Pure Fishing, Inc., and its Berkley PowerBait Gilly, has won “Best of Show” in the ICAST 2021 New Product Showcase.
The winner was announced today at 2:00 p.m. EDT, in the New Product Showcase at the Orange County Convention Center, in Orlando, Fla. The Berkley PowerBait Gilly was selected from the 30 “Best of Category” winners that were announced Wednesday night, July 21, during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing, Inc. took top honors in the Best Freshwater Soft Lure category.
The New Product Showcase, sponsored by Fishing Tackle Retailer, is a once-a-year opportunity to see the latest and greatest innovations in tackle, gear, apparel and accessories that enhance the on-the-water, recreational fishing experience.
The “Best of Show” and “Best of Category” winners were selected by credentialed buyers and media who vote in the New Product Showcase. ICAST 2021 drew 686 entries entered by 218 companies.
ICAST 2021, produced by the American Sportfishing Association (ASA), is the largest sportfishing trade show in the world. ICAST is in its 64th year.
“My congratulations go to Pure Fishing, Inc. for winning this year’s top honors as “Best of Show” for ICAST 2021 with their Berkley PowerBait Gilly,” said ASA President Glenn Hughes. “Taking top honors at ICAST has a significant impact on every company who wins.”
Hughes further said, “I want to thank all our member companies who participated in the show and in the New Product Showcase. The high level of innovation is good for our industry and benefits the anglers and outdoor enthusiasts who buy and use them.”
Hundreds of New Product Showcase entries have been donated to the upcoming online auction to support Keep America Fishing, ASA’s angler advocacy effort to help ensure the right to fish.
ICAST 2021 New Product Showcase Best of Category Award Winners
Best of Category – Boating Accessories – Plano Molding Product: Frabill Ultralight Conservation Net
Best of Category – Boats and Watercraft – BOTE Product: LONO Aero + APEX Pedal Drive
Best of Category – Giftware – HitchFire Product: HitchFire Forge 15
Best of Category – Footwear – XTRATUF Product: Ankle Deck Boot Sport
Best of Category – Eyewear – Costa Del Mar, Inc. Product: Untangled Collection: New Frames Made from Old Nets
Best of Category – Lifestyle Apparel for Women – AFTCO/American Fishing Tackle Company Product: AFTCO Womens Fields Utility Overall
Best of Category – Lifestyle Apparel for Men – AFTCO/American Fishing Tackle Company Product: AFTCO Rescue Regenerated Fishing Shorts
Best of Category – Technical Apparel – Warm Weather – AFTCO/American Fishing Tackle Company Product: Adapt Tactical Phase Change Hooded Shirt
Best of Category – Technical Apparel – Cold Weather – AFTCO/American Fishing Tackle Company Product: Barricade Elite 4L Waterproof System
Best of Category – Soft and Hard Coolers – Plano Molding Product: Frabill Universal Bait Station
Best of Category – Electronics – Humminbird Product: Humminbird MEGA Live Imaging
Best of Category – Cutlery, Hand Pliers/Tools – Bubba Product: Pro Series Cordless Electric Fillet Knife
Best of Category – Fly Fishing Accessory – Plano Molding Product: EDGE Micro Magnetic Fly Box
Best of Category -Fishing Accessory – Kahuna Wagons Product: Sidekick Fishing & Beach Wagon
Best of Category – Kid’s Tackle – Anything Possible Brands Product: ProFISHiency NERF 5FT 6IN Micro Spin Cast Combo
Best of Category – Tackle Management – Plano Molding Product: Atlas Tackle Pack
Best of Category – Terminal Tackle – Sharkbanz Fishing Product: The Zeppelin – World’s First Shark Deterrent Tackle
Best of Category – Ice Fishing – Garmin Product: LiveScope Ice Fishing Bundle LI
Best of Category – Fishing Line – Seaguar Product: BasiX
Best of Category – Freshwater Soft Lure – Pure Fishing, Inc. Product: Berkley PowerBait Gilly
Best of Category – Freshwater Hard Lure – Rather Outdoors Product: Strike King Chick Magnet Flat-Sided Crank Bait
Best of Category – Saltwater Soft Lure – Savage Gear USA, Inc. Product: Duratech Crab
Best of Category – Saltwater Hard Lure – Pure Fishing, Inc. Product: Berkley Choppo Saltwater
Best of Category – Fly Fishing Rod – G. Loomis Product: NRX T2S 8810-2
Best of Category – Freshwater Rod – Pure Fishing, Inc. Product: Abu Garcia Zenon Rod
Best of Category – Saltwater Rod – Bull Bay Tackle Company Product: Banshee Rod – Bull Bay Rod
Best of Category – Rod and Reel Combo – Pure Fishing, Inc. Product: Abu Garcia Veritas Baitcast Combo
Best of Category – Fly Reel – Pure Fishing, Inc. Product: Greys Tital Fly Reel
Best of Category – Freshwater Reel – Daiwa Corporation Product: Zillion SV TW
Best of Category – Saltwater Reel – Daiwa Corporation Product: Saltist MQ