“The beginning of the twentieth century is a moment of crucial importance in the Company’s history. It was in these years that Pietro Beretta (1870-1957) marked the turning point and entered the sphere of modernity: Fabbrica d’Armi, which at the time had 130 employees, changed its face thanks to the introduction of the most modern production techniques; Thus, numerous mechanisms, devices, mechanisms and construction technologies are patented, making Beretta not only the most important arms factory but also one of the most modern and efficient companies in the world. The number of workers employed touches 1,500. Intelligent, intuitive and charismatic, Pietro introduced the most modern machining systems and created innovative products, such as the first semi-automatic pistol, the 9 mm Glisenti Model 1915 adopted by the Royal Army, one of the very first machine guns, the Model 1918 dubbed the “Automatic Musket” and later the famous Model 1938 “MAB” (Beretta Automatic Musket), adopted by the Italian Army. In 1923, Italian poet Gabriele D’Annunzio conceived the motto “”Dare in Brocca,”” (Hit your target) depicted in the stone symbol that consists of three arrows hitting as many circles. Inspired by the world of naval combat, the logo was created by sculptor Marussig on the column placed in the center of the driveway but it also reproduced on one of his cars, on the plane Flight over Vienna and on the stained glass windows of Schifamondo. Since December 20, 1949, it has been Beretta’s official logo. In 1933, the SO series design was completed, the first Italian over-and-under shotgun, for hunting and target shooting, which soon became the world benchmark for luxury shotguns made entirely by hand. Sons Giuseppe (1906-1993) and Carlo (1908-1984) continued their father’s modernization work by developing the multinational character through the conquest of new markets and the founding of business and manufacturing operations in other countries, including America. And the markets immediately reward this bold vision. This is the period of creation of products such as the BM59, immediately adopted by the Italian Army as an assault rifle and the PM12 submachine
gun. Impossible not to mention the creation in the mid-1950s of what for more than two decades were the benchmark shotguns of every hunter: the Beretta S55 and the semiautomatic A300. In 1975, Beretta produced the 9 mm parabellum semiautomatic pistol Model 92, one of the most successful firearms in history, today reaching almost 4,000,000 units produced and supplied to numerous Armed and Police Forces of the world.”
